Sienna Zeng Sienna Zeng 曾思瑶

Cross-border Marketing / Creator Operations

Sienna Zeng

Helping teams turn creator activity into campaign momentum. Experienced across Southeast Asian operations, partner workflows, and local content. Grounded in data, coordination, and clear delivery.
Email +60 10 256 4846 LinkedIn
Sienna Zeng professional portrait
Kuala Lumpur / Malaysia / China Open to opportunities in cross-border marketing, creator operations, and social media.

Business Administration student at the University of Malaya.

Designed a scalable, AI-assisted workflow for creator qualification reviews.

Campaign reporting, content localisation, and cross-functional coordination.

Professional Snapshot

At a glance.

UM Business Administration, GPA 3.56/4.00.
SEA Hands-on creator, campaign, and agency-partner operations across Southeast Asia.
AI Use AI tools for research, analysis, and day-to-day work.
Account operations Run a Xiaohongshu account and led English Instagram content for a UM student enterprise—hands-on experience across Chinese and international social platforms.
EN / 中 Use both English and Chinese as working languages across teams, content, and day-to-day communication.

Experience

Campaigns that run smoothly, from creator operations to reporting.

Experience spanning platform, agency, and digital-media teams - with a focus on coordination, performance tracking, and execution.

2026

TikTok Shop

Agency Partner Intern Kuala Lumpur, Malaysia Mar-Aug 2026
  • Tracked GMV, creator activity, and campaign performance to support operational decisions.
  • Managed onboarding, issue resolution, and performance monitoring across agencies, creators, and brands.
  • Created whitelist governance guidelines and AI-assisted qualification reviews.
  • Coordinated content planning and performance tracking across marketing, merchant operations, and product teams.
View qualification workflow View campaign reporting
2025

Shanghai Newrank Information Technology Co., Ltd.

Account Executive Intern Guangzhou, China Jul-Oct 2025
  • Supported end-to-end marketing and partnership operations for clients including Carlsberg and KAILAS.
  • Coordinated internal workflows, campaign schedules, and client communication to keep projects on track.
  • Collected and analysed operational data to identify efficiency and process-improvement opportunities.
  • Prepared post-campaign performance summaries and team documentation for management review.
View KAILAS campaign
2024

Shenzhen Dianmao Digital Technology Co., Ltd. (Codemao)

Digital Media Operations Intern Shenzhen, China Jul-Oct 2024
  • Supported daily digital-media operations and coordinated campaign delivery.
  • Monitored social-media and user-activity data, turning it into weekly performance reports.
  • Conducted competitor analysis to identify opportunities for stronger processes and engagement.
  • Partnered with design and marketing teams to deliver campaigns accurately and on time.

Skillkit

The practical skills behind reliable campaign delivery.

Campaign operations

Creator activity / campaign tracking / reporting

Data & reporting

Excel / Word / PowerPoint / performance summaries

Content & creative

Canva / CapCut / Photoshop / Adobe Illustrator

Communication

English / Mandarin / cross-functional coordination

AI toolkit

Tools I use to turn ideas into something usable.

For research, drafting, workflow design, and building simple digital experiences.

01Codex

Website building and iteration

02WorkBuddy

Multi-step office tasks and deliverables

03ChatGPT

Writing, idea exploration, and structure

04Gemini

Content review and everyday problem-solving

I use AI as a working partner: to get a first draft moving faster, then check and refine it myself.

Languages & tools

What I use day to day

A practical toolkit built through coursework, content work, and internships.

Work essentials

Office & reporting

Excel80
PowerPoint85
Word90

Content studio

Design & editing

Canva90
CapCut88
Photoshop / Illustrator70

How I work

Operations & delivery

Content planning85
Reporting78
Project coordination82

Communication

Languages

MandarinNative
EnglishIELTS 6.5 · Working proficiency

Hover over a card to take a closer look. The numbers show how often I use each skill in real work.

Contact

For roles, collaborations, or projects.

Email +60 10 256 4846 LinkedIn

Codemao · Xiaohongshu account operations

Making a brand IP feel more at home on Xiaohongshu

I supported Codemao's official Xiaohongshu account by developing more platform-native ideas and bringing its IP character into the content. I combined Photoshop and AI tools to explore different looks, making brand messages feel lighter and more engaging.

From IP extensions to real promotional scenes

Photoshop + AI
IP character extensions created with Photoshop and AI tools

IP extensions: different actions and emotions developed with Photoshop and AI tools.

More character explorations
01

Start with content ideas

Look for topics that feel natural to Xiaohongshu, then work out how the IP can be part of the story instead of just appearing as a logo.

02

Develop the IP visually

Use Photoshop to develop different expressions, settings, and visual treatments around each idea so the character can take on a more active role in the post.

03

Use AI to explore directions

Use AI tools to quickly test visual directions and character variations, then develop the stronger option further.

04

Bring it into the post

Pair the adapted visual with an approachable post, so the brand message is still clear without feeling like a hard sell.