Selected Work

A few projects I want to walk you through.

Internal AI tools

AI
01

Institution request

AI

Rules + SOP

02

Quota signal

03

Auto notification

A workflow that keeps moving

TikTok Shop · Independent special project

Creator qualification workflow redesign

Independently redesigned the creator review process, using internal AI tools to make qualification checks clearer and more consistent.

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KAILAS Blue Hour campaign story wall at the eventKAILAS
Blue Hour

Newrank · KAILAS creator campaign

Matching mountain creators with the right product story

For KAILAS' Blue Hour campaign, I supported creator selection, product matching, content review, and post-campaign reporting.

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Campaign pulse

01

Baseline

02

Daily track

03

Review

Performance tracking

Turning activity data into useful reporting

Tracked GMV, creator activity, campaign performance, and social-media signals to support operational decisions.

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Universiti Malaya · Student enterprise

Instagram for a student-run campus farm

Ran English Instagram content for Ladang Mini ISB UM, a student enterprise that operates a farm on campus and sells its produce.

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Xiaohongshu work and life vlog covers

Work + life vlogs

Topic · shoot · edit
2 pinned videos · 21K+ views

Personal project · Xiaohongshu

Vlog content practice from a creator’s perspective

Independently develop, shoot, edit, and publish work-and-life vlog content for 1,131 followers; two pinned videos reached 21,000+ views.

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