TikTok Shop · Campaign operations reporting
I tracked agency, creator, and merchant performance for platform and team campaigns—setting a baseline before launch, adjusting resources during the campaign, then turning the results into the next round of recommendations.
Campaign pulse
This is a simplified view of my reporting structure; it contains no real business data.
01 / Baseline
Before each campaign, I first broke down each manager’s GMV and past contribution. I used the previous month’s comparable results as a baseline, then set individual targets and mapped the available levers.
02 / Daily tracking
I monitored agency, creator, and merchant performance every day, then adjusted resource allocation or topped up vouchers when the campaign needed it.
03 / Review
After the campaign, I reviewed what drove the outcome and what should change next time—not only total GMV, but also the efficiency behind it.
Target setting / illustration
I did not divide the campaign GMV target evenly. I first looked at each manager’s existing GMV share and comparable baseline, then set a target with a measured step-up. The aim was to create progress without making the target feel disconnected from reality.
Illustrative only
No real data shown
Daily tracking / illustration
My daily sheet brought agency, creator, merchant, and manager views into one place. I used it to spot where the activity was moving as planned, where resource support was needed, and what to follow up on that day.
Campaign day 05
Daily check · no real data
Near-plan items stay visible so I can keep tracking the pace without over-adjusting.
My scope covered platform campaigns and internal team campaigns, with agency, creator, and merchant views. I prepared daily tracking during the campaign, as well as biweekly updates and monthly all-hands reporting so the team could see both the immediate progress and the broader pattern.
I first broke down each manager’s GMV and past contribution, then compared against the same period in the previous month. That became the basis for individual targets: ambitious enough to encourage progress, but grounded enough to be credible. I also planned vouchers, subsidies, and ad commission so there was a clear reference point once the campaign went live.
Daily tracking was not only a status update. It was the point at which I checked whether progress was tracking to plan, identified where support was needed, and made timely adjustments—including voucher replenishment when appropriate.
For the review, I looked at daily average performance, LIVE duration, subsidy intensity, subsidy-attributed GMV, and ROI. I organised the findings into practical recommendations for the next campaign, including what to keep, what to adjust, and where to be more careful with resources.